Demystifying Marketing: A Guide to the Fundamentals for Engineers. Iet Management of Technology Series, Volume 23. Patrick Forsyth

ISBN: 9781281971067

Published: January 11th 2010

ebook

208 pages


Description

Demystifying Marketing: A Guide to the Fundamentals for Engineers. Iet Management of Technology Series, Volume 23.  by  Patrick Forsyth

Demystifying Marketing: A Guide to the Fundamentals for Engineers. Iet Management of Technology Series, Volume 23. by Patrick Forsyth
January 11th 2010 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 208 pages | ISBN: 9781281971067 | 6.65 Mb

This book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketings purpose,MoreThis book is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.

Aimed primarily at non-marketing people wanting clarification of marketings purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the marketplace. Practitioners too can benefit from the books clear explanations and the practical view it takes of the necessity for marketing and its implementation.



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